100% juice. A pomegranate and blueberry flavored beverage blend of 8 vegetable and fruit juices from concentrate with other natural flavors and added ingredients. Full servings of vegetables. Full serving of fruit (8 fl oz of juice provides 1/2 cup vegetable and 1/2 cup fruit. 2010 Dietary Guidelines for Americans recommend 2-1/2 cups of a variety of vegetables and 2 cups of fruit per day for a 2,000 calorie diet) per bottle. Color swirls a natural occurrence. Satisfaction guaranteed. If you have questions or comments, please call 1-800-871-0988. Please have code and date information from container or cap available. Visit our web site at www.v8vfusion.com. No sugar added (not a low calorie food - see nutrition panel for sugar and calorie content). Please recycle. Clip and earn free stuff for your school. Labels for Education. Labelsforeducation.com. Save lid.