Misc: A gluten free product. Whitens & helps protect teeth from stains. Baking soda. Natural spearmint & peppermint essential oils will dazzle your mouth. Stain protection formula helps prevent stain build-up. Whitens teeth & fights cavities. For Healthy Teeth: Brush your teeth at least twice a day. Floss daily. Visit your dentist regularly. www.colgate.com. SmartLabel: app enabled. Save Water: Turn off the tap while brushing. Made in Mexico.