A taste of San Francisco. Crafted without compromise for over 137 years. 100% Arabica. 100% coffee. Even brew filter cup. Work in all K-Cup brewers. For superior flavor & aroma. Hills Bros. 100% Colombian: Back when Colombian coffee was the most sought-after delicacy in San Francisco, Reuben and Austin Hills mastered the fine art of Colombian coffee roasting. With its mildly fruity flavor and balanced body and acidity, Hills Bros. Colombian coffee is a delicious taste of San Francisco. A Better Cup by Design: The unique design of our EvenBrew Filter Cup was created to minimize the use of plastic while brewing a delightfully aromatic and flavorful cup of Hills Bros. coffee. www.hillsbros.com. Questions/Comments Call: 1-888-246-2598; www.hillbros.com. Grown in high altitude, our 100% Colombian Arabica coffee beans are medium-roasted to deliver a rich flavor with mild fruit notes.