Hydrate & tone reviving + lavender luminescent platinum. With UVA/UVB sun-filters. Brighten platinum blonde tresses with this blend with lavender oil and chamomile extract. It helps remove yellow brassiness while boosting brilliant white blonde tones with radiance and shine (results may vary depending on hair type. Does not contain peroxide or any form of hair colorant or dye). Beauty pure and simple. Sulfate free surfactants. Hair care system (includes shampoo and conditioner). Why you want it kick brassy hair days to the curb with this brightening, shimmer-enhancing blend! Our bottles are eco-friendly, manufactured with materials containing recycled post-consumer resin. Not tested on animals. Questions? ogxbeauty.com. Earth friendly; packaging; environmental. Reduce, reuse, recycle. Made in USA.